BINI: Redefining Pop Music in the Philippines

BINI Pop Music in the Philippines, Cherry on Top
Photo from bini.global

In the ever-evolving world of pop music in the Philippines, Bini has emerged as a trailblazer, captivating audiences with their unmatched blend of talent, dedication, & cultural pride. This rising girl group has taken the P-Pop scene by storm, but it wasn’t always glitz and glamour for these eight young women. The road to stardom wasn’t easy—it was filled with countless hours of training, intense rehearsals, and a commitment to perfecting their craft.

Bini, formerly known as Star Hunt Academy (SHA) Girls, was formed in 2019 under ABS-CBN’s Star Hunt Academy. The idea behind their formation was to nurture Filipino talent and prepare them for the global stage. Composed of Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena, Bini wasn’t just a random group thrown together; they were handpicked after rigorous auditions from a pool of 250 talented youth across the country.

The name “Bini” is taken from the Tagalog word binibini, which means “young lady.” The group’s goal is to embody the modern Filipina—sweet, fierce, independent, and informed. Their vision is clear, and they’ve been working hard ever since to make it a reality.


From Auditions to Trainees

Bini’s journey began at Star Hunt Academy, a talent camp designed to hone the skills of aspiring artists. ABS-CBN’s Head of Entertainment Production, Laurenti Dyogi, envisioned SHA as a place where Filipino talents could train like their K-Pop counterparts, with the same level of discipline and expertise. The selection process was no joke, as only 12 girls made it to the first batch of trainees. Later, the group was trimmed down to the final eight we now know as Bini.

Star Hunt Academy
Photo from Star Hunt Academy

During their training, the girls went through grueling vocal, dance, and performance sessions. They were coached by some of the best in the industry, including Kitchy Molina, a professional vocal coach, and Mickey Perz, an Austrian-born dance instructor. They even worked with South Korean coaches from MU Doctor Academy to sharpen their skills.

You can only imagine how intense their training must have been! But the hard work paid off, as their talent and discipline started to shine through, even before their official debut.


Early Public Appearances and Pre-Debut Performances

Before Bini made their official debut, they had already begun turning heads with their performances. Their first appearance as SHA trainees happened on August 3, 2019, during the pre-show of Pinoy Big Brother Otso’s Big Night. It may have been an online pre-show, but for the girls, it was a big deal—a chance to show the world what they were made of.

The group followed this up with a series of live performances, including a mall show in Taguig and a youth ambassador event. These early appearances gave Bini a taste of the P-Pop scene, and it became clear that they had something special.

One of their standout moments came when they performed at the 2019 Southeast Asian Games’ thanksgiving celebration. This was a chance for Bini to showcase their talents to a broader audience, and they didn’t disappoint. The public began to take notice of this fresh new group, who seemed destined to leave a mark on pop music in the Philippines.


Pre-Debut Single: “Da Coconut Nut”

Every artist needs a breakout moment, and for Bini, it was their pre-debut single, “Da Coconut Nut.” The song was an electropop remake of Ryan Cayabyab’s classic novelty hit, and it was an instant hit with fans. Released on November 20, 2020, the track combined fun, light-hearted lyrics with a modern beat, making it the perfect introduction to Bini’s sound and style.

But what really made “Da Coconut Nut” stand out was the choreography. Collaborating with South Korean choreographers Moon Yeon-joo and Kwak Seong-chan, the group managed to create an infectious dance routine that was just as catchy as the song itself. This wasn’t just a remake; it was a reimagining, and it introduced Bini to a whole new generation of listeners.

“Da Coconut Nut” wasn’t just a catchy tune—it was a glimpse into what Bini had to offer. It showcased their versatility, proving that they weren’t just any girl group; they were here to make waves in pop music in the Philippines.

Making Waves in P-Pop

Bini’s rise has been nothing short of remarkable, and their influence on pop music in the Philippines is undeniable. Since their debut, they’ve brought a fresh and exciting energy to the P-Pop scene, standing out with their dynamic performances, powerful vocals, and catchy hits. It’s not just their music, but their presence in the industry that’s been a game-changer. You’ve probably seen their songs trending on social media, or maybe even found yourself joining a TikTok dance challenge featuring one of their singles like “Pantropiko.” Bini has redefined what it means to be a girl group in the Philippines, and their journey continues to inspire countless fans and aspiring musicians.

Bini’s Unique Approach to P-Pop

What sets Bini apart from other P-Pop groups is their ability to combine traditional Filipino elements with modern pop music in a way that feels authentic. Songs like “Karera” and “Pantropiko” are great examples of how they infuse local flavors into their music while staying in tune with global trends. Their work speaks to a generation of Filipinos who are proud of their roots but are also open to exploring new sounds. You might have noticed how they’re not afraid to experiment with different genres and styles, from upbeat dance tracks to more introspective songs like those in their EP Talaarawan.

A Viral Phenomenon: TikTok and Beyond

Bini’s impact isn’t limited to just the music charts. If you’re active on TikTok, you’ve probably seen their viral dance challenges. “Pantropiko” alone sparked a massive wave of content, with millions of users hopping on the challenge. Bini’s ability to leverage platforms like TikTok has brought them closer to fans and helped their music reach a wider audience. This kind of social media influence is something you can’t ignore. It’s no surprise they’ve been dubbed as the “Nation’s Girl Group” – their presence in everyday life has made them a household name.

Breaking Records and Boundaries

Not only are Bini taking over social media, but they’re also making history in the industry. In April 2024, “Pantropiko” topped the Daily Top Songs chart on Spotify Philippines, becoming a summer anthem in the country. The track also surpassed 100 million streams, proving that Filipino pop music is making waves both locally and internationally. This success is a huge milestone for P-Pop, and it’s exciting to see how groups like Bini are paving the way for future artists. By topping charts and performing at international events like KCON in Los Angeles, they’re not just representing Filipino music – they’re showing the world what P-Pop is capable of.

Bini pop music in the philippines. KCON LA
Photo by @TEAMBLOOM_USA on Instagram

Empowering Women Through Music

One of the most admirable aspects of Bini’s rise is their dedication to promoting women’s empowerment. The release of their EP Talaarawan on International Women’s Day in 2024 highlighted their commitment to this cause. Their songs speak to themes of self-confidence, resilience, and independence, resonating with listeners who see themselves in the group. You can’t help but feel inspired by their message, which is one of the reasons why they’ve built such a dedicated fan base. With every release, Bini reminds us that P-Pop isn’t just about entertainment – it’s a platform for meaningful expression and positive change.

How Bini is Reshaping the Sound of Filipino Pop

Bini is doing something truly special with pop music in the Philippines. They’re not just following trends; they’re setting them. Their ability to blend Filipino cultural elements with modern sounds has given P-Pop a fresh and unique twist. When you listen to their songs, it’s easy to hear how they’re reshaping the genre, making it more vibrant and exciting. Bini has been at the forefront of this evolution, proving that Filipino pop can stand toe-to-toe with global hits while still celebrating its roots.

Infusing Traditional and Modern Elements

What makes Bini’s sound so distinct is their clever fusion of traditional Filipino music and contemporary pop. They often incorporate native instruments, rhythms, and themes into their songs, making each track feel like a celebration of Filipino culture. At the same time, they aren’t afraid to experiment with new sounds, blending electronic beats and catchy hooks. Songs like “Karera” and “Pantropiko” capture this mix perfectly, combining familiar Filipino vibes with a modern twist that appeals to today’s listeners. It’s this unique balance that sets them apart from other P-Pop groups and gives them a signature sound. You can hear a little bit of both worlds in their music – a touch of tradition mixed with the pulse of modern pop.

Bini KARERA
Photo from Bini’s Karera Music Video

Elevating OPM to Global Standards

Bini is also raising the bar for Original Pilipino Music (OPM). In the past, Filipino pop music was often compared to international standards, with many feeling like it lacked the polish of global hits. But Bini is changing that. Their tracks are produced with a high level of professionalism, from the songwriting to the studio engineering. You can hear the meticulous effort put into every beat, ensuring that their songs can hold their own on international charts. Whether it’s the infectious energy of “Born to Win” or the island-inspired “Pantropiko,” Bini’s music resonates with a quality that places it alongside international pop stars.

Experimenting with New Genres

One of the ways Bini is reshaping pop music in the Philippines is through their fearless exploration of different genres. While their sound is rooted in pop, they aren’t afraid to dip into other styles like electro-pop, dancehall, and even elements of R&B. This versatility makes their music dynamic and unpredictable in the best way possible. It keeps their listeners engaged and excited for every new release because you never know what genre-bending magic they’ll come up with next. Their song “Cherry on Top” exemplifies this, combining upbeat rhythms with sultry vocal delivery that’s new territory for the group.

Empowering Young Filipinos Through Music

Perhaps one of the most significant ways Bini is reshaping the sound of Filipino pop is through their message. Their music isn’t just about catchy tunes—it’s about empowering the youth, especially young women, in the Philippines. Songs like “Born to Win” and “Karera” inspire confidence and resilience. Their lyrics often revolve around themes of self-love, strength, and determination. It’s this positivity that resonates with their audience, giving young Filipinos a sense of pride and ownership over their identity in the context of pop music. You feel inspired just by listening to them.

Setting the Stage for Future P-Pop Groups

Bini isn’t just reshaping pop music in the Philippines for themselves—they’re paving the way for future P-Pop artists as well. With their trailblazing success, they’ve shown the world that Filipino talent deserves to be heard on a global stage. More importantly, they’ve set a new standard for what P-Pop can be. Their success motivates other Filipino groups to push boundaries, experiment with their sound, and deliver world-class performances. Bini’s journey from being Star Hunt Academy trainees to P-Pop icons serves as an inspiring blueprint for upcoming artists.

Breaking Language Barriers

Another way Bini is making waves in Filipino pop music is by helping break language barriers. While some of their songs are in Filipino, they seamlessly incorporate English lyrics, making their music accessible to international listeners. This bilingual approach not only broadens their appeal but also shows that Filipino music can thrive in the global pop landscape. Their songs are catchy and relatable, regardless of whether you understand all the lyrics. This move reflects their vision of bringing P-Pop to the world, and you can bet they’re succeeding at it.

Pop Music in the Philippines. Bini
Bini’s Cherry on Top features full English lyrics. Photo from Cherry on Top Music Video

The Future of Filipino Pop is Bright

It’s clear that Bini is reshaping the sound of Filipino pop in ways that are both exciting and meaningful. They’re not just a pop group—they’re a movement that’s elevating the genre to new heights. Whether they’re incorporating traditional elements, experimenting with genres, or inspiring future artists, Bini is making an undeniable impact on pop music in the Philippines. If you haven’t already hopped on the Bini bandwagon, now’s the time. They’re leading the charge in a new era of Filipino pop, and there’s no telling how far they’ll go!

What Casual Fans Love About Bini

Bini has captured the hearts of casual pop music lovers in the Philippines for a variety of reasons. Whether it’s their vibrant personalities, catchy songs, or simply their relatable image, Bini has become a group that casual fans feel they can easily connect with. In this section, we explore what makes Bini so beloved among casual fans of pop music in the Philippines.

Relatable Lyrics That Hit Home

One of the most appealing aspects of Bini’s music is how their lyrics resonate with everyday experiences. The group doesn’t just sing—they tell stories that mirror the lives of their fans. Songs like “Karera” highlight perseverance and the drive to keep moving forward, while “Pantropiko” offers a fun, carefree anthem perfect for summer. As a casual fan, you’re bound to find a song that fits your mood or feels like it was written just for you. Their lyrics touch on everything from youthful love to personal growth, making their music feel like a reflection of life as a young Filipino.

Their Positive Energy Is Infectious

Let’s be real—Bini has an energy that’s hard to resist. Whether they’re performing on stage or sharing behind-the-scenes clips on social media, they radiate positivity. It’s no wonder their fans can’t help but smile when watching them. This vibrant energy is a huge reason why casual fans keep coming back for more. Their upbeat vibes translate into everything they do, whether it’s a live performance or a music video. They make you feel good, and in a world where stress and challenges can overwhelm you, that kind of infectious positivity is exactly what you need.

Bini Laughing

They’re Not Afraid to Be Themselves

Another thing that casual fans love about Bini is how genuine they are. Despite their rising fame, the girls haven’t lost touch with who they are. They remain down-to-earth, funny, and approachable. Fans often point out how relatable the members are—whether it’s Stacey cracking jokes or Colet sharing her love for food. It’s these little, human moments that make fans feel closer to them. As a casual fan, you can enjoy their music while also appreciating how real they are, and that authenticity is a rare find in the entertainment industry.

Fun and Interactive Social Media Presence

For casual fans who don’t have time to follow every performance or track every release, Bini’s social media is a goldmine. Their posts are not just promotional—they’re fun and interactive, making it easy for fans to engage. From TikTok challenges like the viral “Pantropiko Dance Challenge” to casual vlogs, Bini makes sure their fans feel like they’re part of their journey. Their content is light, entertaining, and often hilarious. You don’t need to be a superfan to enjoy their updates; they make it easy to jump in and feel included in the fandom.

Their Fashion is Always on Point

If you’re a casual fan of pop music in the Philippines, you’ve probably noticed Bini’s ever-evolving fashion sense. They have a way of incorporating both Filipino and modern global trends into their wardrobe, making them stand out in every performance. Whether it’s a street-style ensemble or elegant gowns, their outfits are a source of inspiration for young Filipinos. Fashion is a big part of the K-pop and P-pop scene, and Bini nails it every time. If you love pop music and have an eye for fashion, you’ll find yourself glued to their Instagram feed for style ideas!

Maloi Ricalde. Bini
Photo from @bini_maloi on Instagram

They Celebrate Filipino Culture

At their core, Bini celebrates what it means to be Filipino. Their songs, performances, and even their name—which is derived from the word “binibini” (meaning young lady)—all reflect their pride in Filipino culture. Whether they’re promoting Original Pinoy Music (OPM) or incorporating local dance styles in their performances, Bini is proud to represent the Philippines on a global stage. For casual fans, this makes them easy to root for. They offer a perfect mix of local flavor and international appeal, and as a fan, you can feel proud of how far Filipino pop music has come.

Their Music is Catchy Without Being Overwhelming

Even if you’re not the type of fan who follows every single release, Bini’s music has a way of sticking with you. Their songs are catchy but not in a way that feels overbearing. Tracks like “Born to Win” and “Da Coconut Nut” are fun, memorable, and easy to listen to on repeat. Casual fans appreciate that their music can be enjoyed without requiring deep dives into the P-pop scene. It’s the kind of pop music that’s accessible to everyone, whether you’re listening during your commute or at a party.

They Offer Something for Everyone

What makes Bini truly stand out is that they have something for everyone. Their diverse range of songs—from upbeat pop anthems to slower, more emotional tracks—ensures that fans of different tastes can find something to love. If you’re in the mood for something fun, there’s “Pantropiko.” If you’re looking for inspiration, “Karera” has you covered. This versatility makes them appealing to a wide range of casual fans who might not even typically listen to P-pop.

With their unique blend of cultural pride and modern flair, Bini is leading the charge in not just reshaping Filipino pop but also making a mark on the global stage. As they continue to break records and barriers, one thing’s clear—Bini isn’t just a pop group; they’re a movement that’s here to stay.

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